You can have the greatest ad campaign ever created, but if no one knows about it, you’re talking to yourself. Advertising is more than great creative; it’s also the discipline behind the curtain that brings the strategy to life and ensures your message is reaching the right audience. Doing it well takes expertise. It is not about tonnage or the cheapest cost per point or the lowest rate. It is about effectiveness; the right platform targeted to the right audience at the right frequency.
Through our proprietary Advantage Media program, key customer segments and data points are identified, from which we craft highly targeted buys that zero in on their lifestyle, media consumption preferences, and brand affinity. We know what they watch, listen to, read and even what they’re looking at online. We know where they are. We know who they are. And we get inside their head.
The ultimate measuring tool, TDS AdTracker is Wheeler’s exclusive media analytics technology that provides comprehensive tracking and reporting of your media spend. TDS Adtracker eliminates guesswork and goes far beyond traditional media evaluation tools. You will know what media is most effective across every channel: traditional, digital and social at driving consideration, delivering leads, enhancing ROI. Media buys are fully optimized. No wasted spending, every dollar tracked.
Coke, Starbucks, Wal-Mart. These are three of the most powerful brands on the planet because they are among the most well known. They got there by consistent and aggressive positioning – constantly putting themselves in front of consumers, evolving to meet changing habits and trends, driving markets, and doing it all so quickly competitors simply can’t catch up. That’s what Wheeler does for retail, automotive and RV dealer brands. Because it works. And we can prove it.
Broadcast Production and Award Winning Creative
As powerful as the digital world is, people still watch television and listen to radio. We operate our own state-of-the-art production studios and produce scores of television and radio commercials every month.
We’re also justifiably proud of the many awards our creative has won over the years. But the biggest award of all is having our clients tell us they had a record month.
Direct can be a very effective way to drive short-term sales, either by targeting a specific consumer group or your database. Unfortunately, there are many direct mail “houses” that just want to sell a program with no regard for whether it makes sense or fits your marketing strategy. At Wheeler, we develop digital and traditional direct marketing platforms that integrate with and extend your brand and advertising campaign. Rather than a disjointed message, you have a one-voice solution, providing compelling reasons to consider and buy.
We handle every aspect from design to production, list selection to distribution, and the analytics.
Email Marketing is another communication conduit through which to maintain customer dialog, nurture relationships and drive sales. Whether monthly specials or broad branding messages, service reminders or product notifications, birthday or holiday greetings, E-marketing is an effective way to grow loyalty within your customer database and generate new leads. We’re experts at creating custom and targeted campaigns to fit your needs.
Market Share Marketing
A unique marketing tool that gives dealers the upper hand; Market Share Marketing reduces your advertising budget by eliminating guesswork. You’ll know where your best customers and sales opportunities are, what media is most effective in reaching them, and the most aggressive growth and conquest areas. No more “shotgun” approaches. You’re talking to your best sales prospects all the time.
Reputation Management is an absolute necessity for businesses in today’s viral world. Good reviews are great, but bad reviews, oftentimes totally unjustified, can damage your reputation. Consumer generated media such as blogs has amplified the public’s voice, making opinions – good or bad – easily communicated.
Our social.motive team has identified the top review sites. Through a rigorous process we first build or claim a profile for you, then establish an elaborate notification system that alerts us to all reviews. Positive reviews are posted to your blog, and subsequently to your Facebook and Twitter pages. Negative reviews are sent to you for response. To assist you with capturing positive reviews, we also provide an email with a link to your most valued review site for sales and service customers. Positive reviews and ratings, as with the notification system, are posted to your blog and Facebook and Twitter pages.
Search Engine Marketing or paid search as it’s sometimes called, is an highly targeted mechanism that markets your website to purchase intenders on major search engines based upon key search terms. Your campaigns are continuously fine-tuned to ensure the highest relevance. This process maximizes visibility and lead generation.
Search Engine Optimization increases relevant traffic to your website through organic or natural search results. The objective of SEO: elevate your name and website to the top of the first page of natural search listings directed from primary search engines.
We continually monitor keyword relevancy and optimization analytics to ensure your website ranks high across all major search engines.
Social Media is about content. Relevant, fresh content through which to inform, educate, teach and entertain. You need followers, fans and friends. Our Social.Motive teams manage dealer profiles and publish content on high profile Social Media sites such as Facebook, Twitter and YouTube. Beyond the Social Media sites, our teams also manage content for clients’ blogs. Content…content…content, by the hour and by the day, building relationships for future sales.
Social Media is relationship selling. It’s not intended to be a retail platform; rather, it’s a platform to make friends, enhance your brand image, build brand loyalty and create positive organic search results, which ultimately will generate more leads. The relationships you build through Social Media over time will translate into more customers.