Social Media Case Studies

The following are a few examples of how we have successfully  increased Facebook fans and Twitter followers and built relationships utilizing our proprietary Social Media platform. This daily attention includes a combination of: Facebook, Twitter, Linkedin, Blogs, e-Communications and more! In many instances, we have taken advantage of partners’ Social Media platforms to further increase our clients’ Social Media footprint and audience engagement. This continued relationship building ultimately leads to sales.

BLUENOSE RV

Event Name: BIGGEST Little Fan Contest

Description: Customers were invited to send in pictures of their little ones wearing blue. Then for every person who interacted with the dealership on their behalf, the little ones received points. The child with the most points at the end of the contest period is declared the winner — Bluenose RV’s Biggest Little Fan!

Likes = points

Comments = points

Shares = points

Change profile pic to image from contest = points

Tags the dealership in a posts = points

 

Results: The dealership was able to reach more than 43,000 people in just one week of the contest!

 

 

 

 

TOP OF PAGE

SUPERIOR AUTOMOTIVE GROUP

Event Name: Boot Campaign

Description: $1 per new fan to Marcus Luttrell and the Lone Survivor Foundation through the Boot Campaign not to exceed a total combined donation of $8,800 for all 9 dealerships. Each dealership gave one lucky fan a pair of Boot Campaign Combat Boots and Boot Campaign t-shirt with proceeds going to the Lone Survivor Foundation.

Results: The 9 dealers involved raised a total of 4,129 fans: Best Choice Automotive in Cleveland, OH ($757 donation made), Classic Chevrolet in Grapevine, TX ($1,072 donation made), Clem’s RV and Trailer Sales in Ellwood City, PA ($500 donation made), Mike Albert Direct in Cincinnati, OH ($300 donation made), Superior Acura in Cincinnati, OH ($300 donation made), Superior Honda in Cincinnati, OH ($300 donation made), Superior Hyundai North in Cincinnati, OH ($300 donation made), Superior Hyundai South in Cincinnati, OH ($300 donation made), Superior Kia Cincinnati, OH ($300 donation made) for a total donation  of $4,129.

 

 

 

TOP OF PAGE

 

SUPERIOR AUTOMOTIVE GROUP

Event Name: Alicia’s Lungs

Description: $5 per new fan to Alicia’s Lungs not to exceed a $10,000 donation for all 6 stores combined. Each store donated $1,000 with the remaining $4,000 coming from the Betagole’s (The owners)

Results: Each Dealer exceeded more than 400 news fans, which was over the $10,000 donation promised and eventually it kept growing. They also purchased 5,000 + bracelets which they are handed out at the dealerships to customers, as well as car magnets which were given to every new car purchase as well as were handed out.

TOP OF PAGE

 

 

 

CLASSIC CHEVROLET/FREEMAN GRAPEVINE

Event Name: The Biggest Little Food Drive in Texas

Description: $1 per new fan was donated to the North Texas Food Bank. For every 5 cans of food brought to the dealerships the customer would receive a raffle ticket for a chance to win a $1,000 gift card to the North East Mall.  Whichever dealer had the most fans gained and combined canned food collected won the battle. The loser’s General Manager would have to cook food for the winning teams dealership. Results: Classic Chevrolet gained 390 new fans and collected 1,200 pounds of canned food. Freeman Grapevine gained almost a 100 fans and collected 890 pounds of food. Classic Chevrolet won the 2010 Battle for the Food Bank and the General Manager from Freeman GMC came and cooked food for the staff of Classic Chevrolet.

 

 

 

TOP OF PAGE

HILEY MAZDA VW

Event Name: Arlington Soccer Carwash Competition

Description: Created a “Car Wash” competition between Arlington High School (AHS) and Martin High School (MHS). AHS partners with and conducts their car wash at Hiley VW and MHS at Hiley Mazda at the same time on a Saturday afternoon. Both dealerships also donated $1 per fan all month long in a race to see which school could get the most fans. Results: The local High School Soccer competition (Arlington VW/Mazda) was one of the greater success gaining almost 2,000 new fans – the vast majority from the Arlington area. In fact, while adults in the event video were interviewed, several of them said they had no idea the dealership was there, and now they’ll be one of the first places they’ll consider shopping!

TOP OF PAGE

 

 

 

 

 

 

PLEASURELAND RV

Event Name: iPad Giveaway

Description: The goal was to get Pleasureland RV over the 500 fan mark in a short amount of time.  In conjunction with their 40 Anniversary Sale, the dealership decided to give away a first generation iPad off at random to someone one lucky fan of the page.  Any non-employee who liked the page within that time span was eligible.  The contest lasted for 2 weeks. $85 in Facebook Ads that lasted the length of the contest and Pleasureland employees hand out flyers as well as let the people who were shopping about the contest. Result: By the time the contest ended, the page had netted 490 new fans in just under 2 weeks.  The cost of the first generation iPad was $350 at the time. Even though they spent an additional $85 dollars on Facebook ads, the fact that each fan cost less than a dollar makes this contest even more efficient.

 

 

TOP OF PAGE

HILEY SUBARU

Event Name: Adopt a Pet Saturday

Description: Hiley Subaru partnered with the Humane Society of North Texas to give $1 per fan all month long. Then, the month long period culminated with a pet adoption event on-site at the dealership.

Results: The Pet Adoption for Hiley Subaru was  a great success story with a fan growth of over 415. We even heard of customer referrals from a couple that was able to adopt for free. One of their friends was on their way to purchase a car from James Wood. The couple said “We just adopted this little cutie from the Hileys. You should buy it there instead!” As instructed the couple went to the Hiley dealership instead and found a new car deal they couldn’t refuse!

 

 

TOP OF PAGE